Who I Am
Hi, I’m Benjamin Peace Hoffman. I help people and teams connect through play. I co-founded cityHUNT, where we design team adventures that bring out laughter, creativity, and connection. The idea started when I was a kid organizing games in my neighborhood, and it just never stopped growing.
This is a now page. Here’s what I’m currently up to.
I try to live by something I call MAFO — Make Awesome for Others. It’s my north star, a reminder to approach life and work with generosity, curiosity, and joy.
What I’m Working On Now
The new year has started with a lot of momentum at cityHUNT. People are looking for deeper ways to connect with one another, and we’re right in the middle of that. We’re about to launch a new app we’ve been building for years, a platform designed to foster the one thing AI can never do on its own: real human connection.
My philosophy on AI is simple. It should be used to get rid of busy work and cognitive weight so we can free ourselves up for what really matters. We use data and metrics to give us more face-time with our clients so we can get creative and support them as humans.
We also just took on a project that was way outside our wheelhouse: a Battle Bots competition as a fundraiser for the Boys & Girls Club. Employees built robots and competed, and all the robots were donated to kids afterward. Watching my team embrace something that complex reminded me that purpose is the best fuel there is.
Lastly, we’re deep in planning cityHUNT’s 25th anniversary celebration in Nashville—designing the scavenger hunt, coordinating with local hospitality partners, and pre-producing a brand video to capture the magic. After 25 years of turning cities into playgrounds for connection, this one is a community-centered scavenger hunt that doubles as a love letter to Nashville and the people who bring it to life.
What I’ve Been Writing About
I recently wrote about how I turned my dyslexia into a superpower. Nobody diagnosed me until college, and I spent years white-knuckling my way through school before learning to treat it like a game I could hack. That piece was personal, but it felt important to share.
I also reflected on ten life discoveries from 25 years of adventure. After two and a half decades of creating experiences for others, I’ve learned that connection is a form of medicine, that joy is a leadership tool, and that the best teams are built through play.
I’m still working on my book, Scavenger Hunt For The Soul, which has been six years in the making. It’s about connecting with yourself, connecting with others, and connecting with the world around you.
Life
I live in a small community outside of Atlanta, Georgia. My son is in college now, living the city life he’s always wanted. Learning to stop trying to fix everything for him has been its own kind of growth. My job now is to create a space where he can talk through things, not to direct him.
(Last updated February 2026)