Now

Who I Am

Hi, I’m Benjamin Peace Hoffman. I help people and teams connect through play. I co-founded cityHUNT, where we design team adventures that bring out laughter, creativity, and connection. The idea started when I was a kid organizing games in my neighborhood, and it just never stopped growing.

I try to live by something I call MAFO — Make Awesome for Others. It’s my north star, a reminder to approach life and work with generosity, curiosity, and joy.

What I’ve Been Up To

Most of my time lately has been spent helping companies bring back a sense of play at work. The kind that reminds people they’re humans first, coworkers second.

I’ve also been exploring the edges of mindfulness, positive psychology, and ancient wisdom — learning how they fit together with creativity and community. Somewhere in the middle of all that, I helped start The Warrior Sanctuary, a space focused on healing and reconnecting through holistic practices.

Outside of work, I’ve been spending more time outside (without my phone), reconnecting with nature and friends in a slower, more intentional way.

What I’m Working On Now

Preparing for cityHUNT’s 25th anniversary, I’m building a “give it back” celebration in Nashville—a community-centered team-building scavenger hunt co-created with local hospitality partners. We’re blending real-world play, connection, and mindfulness, and filming the experience as a short story-driven piece—a love letter to Nashville and the people who make its hospitality culture shine. 

It’s pure MAFO (Make Awesome for Others): amplifying local voices, elevating community, and reminding teams that joy is a powerful form of leadership.

(Last updated November 2025)