Who I Am
Hi, I’m Benjamin Peace Hoffman. I help people and teams connect through play. I co-founded cityHUNT, where we design team adventures that bring out laughter, creativity, and connection. The idea started when I was a kid organizing games in my neighborhood, and it just never stopped growing.
This is a now page. Here’s what I’m currently up to.
I try to live by something I call MAFO, Make Awesome for Others. It’s my north star, a reminder to approach life and work with generosity, curiosity, and joy.
What I’m Working On Now
2026 has been a year of momentum at cityHUNT. People are looking for deeper ways to connect with one another, and we’re right in the middle of that. We’re building toward the launch of a new app we’ve been working on for years, a platform designed to foster the one thing AI can never do on its own: real human connection.
I wrote more about that lens recently in AI Won’t Replace What cityHUNT Does. After 25 years in this industry, I’m convinced AI should be used to remove busy work and cognitive weight so we can free ourselves up for what really matters. We use data and metrics to give us more face-time with our clients so we can get creative and support them as humans.
We also took on a project that was way outside our wheelhouse: a Battle Bots competition as a fundraiser for the Boys & Girls Club. Employees built robots and competed, and all the robots were donated to kids afterward. Watching my team embrace something that complex reminded me that purpose is the best fuel there is.
And we’re deep in planning cityHUNT’s 25th anniversary celebration in Nashville, designing the scavenger hunt, coordinating with local hospitality partners, and pre-producing a brand video to capture the magic. After 25 years of turning cities into playgrounds for connection, this one is a community-centered scavenger hunt that doubles as a love letter to Nashville and the people who bring it to life. If your team feels disconnected and you want to know what to do about it, I wrote a quick piece on how to reset.
What I’ve Been Writing About
A lot of what I’ve written this spring has been personal. I shared the wellness resources I actually use and trust (no sponsorships, just the teachers and tools that have stuck), how I learned to use technology to take care of my body without letting it take over, and why I never stop traveling and exploring the world after 25 years of running cityHUNT.
Earlier this year I wrote about how I turned my dyslexia into a superpower. Nobody diagnosed me until college, and I spent years white-knuckling my way through school before learning to treat it like a game I could hack. That piece was personal, but it felt important to share.
I also reflected on ten life discoveries from 25 years of adventure. After two and a half decades of creating experiences for others, I’ve learned that connection is a form of medicine, that joy is a leadership tool, and that the best teams are built through play.
I’m still working on my book, Scavenger Hunt For The Soul, which has been six years in the making. It’s about connecting with yourself, connecting with others, and connecting with the world around you.
Life
I live in a small community outside of Atlanta, Georgia. The biggest change to my own routine lately is that I’ve turned my yard into my office, where most of my work, calls, and writing now happen outside instead of behind a desk.
My son is in college now, living the city life he’s always wanted. Learning to stop trying to fix everything for him has been its own kind of growth. My job now is to create a space where he can talk through things, not to direct him.
(Last updated April 2026)